The course explores the multi-cultural dimensions of communications with diverse audiences both internationally and within the United States. The format for this graduate seminar consists of self-directed readings, in-class discussions, individual and group work.

The course is designed to familiarize students with the nature and application of research methods used in advertising and public relations. The course emphasizes the gathering and analysis of primary and secondary data to determine situation analysis and communication strategies.

A multimedia production course for print journalists

Survey of basic communication theories and models. Study of processes, functions, levels, and general principles of human communication. 

The course is designed to familiarize students with the creative process and problem-solving techniques. The course emphasizes team work, brainstorming, and idea generation for integrated communication. Students are taught to formulate strategies using integrated communication tools.

Study and practice in the major forms of spoken and written communication in the context of businesses and other professional organizational settings.