Curriculum Vitae

PAOLA PRADO 50 South Prospect Drive, Coral Gables, FL 33133 phone # 1-305-490-4309 e-mail: paola@pradomedia.com EDUCATION University of Miami, Coral Gables, FL Ph.D. in Communication Dissertation: “Bridging Digital Poverty: Adoption of Information and Communication Technologies at Community Technology Centers in the Dominican Republic.” Georgetown University, Washington, DC M.A. in Latin American Studies Denison University, Granville, OH B.A. Phi Beta Kappa Honors in Cinema 2009 1988 1985 RESEARCH AGENDA Information and communication technologies for development, multimedia journalism, integrated marketing communication, digital divide, Latin American and Latino media. PUBLICATIONS AND PAPERS • Prado, P. 2009. (under review at Peter Lang Publishers). “The girls of El Seybo: Logging in to a Different Manaña,” chapter in edited volume Girl Wide Web 2.0: Revisiting Girls, the Internet, and the Negotiation of Identity . Sharon Mazzarella, editor. Hughes, S. & Prado, P. 2009. (under review at Pennsylvania State University Press) “Voice and inequality: Media diversity and the politics of inequality in Latin America,” chapter in edited volume in The Politics of Inequality and Redistribution in Latin America . Merike Blofield, editor. Figueiredo, M.; Câmara, M.; Prado, P.; Albuquerque-Lima, A. M. 2009. “Empowering rural citizen journalism via Web 2.0 technologies.” Proceedings of the Communities and Technologies 2009 Conference, University Park, Pennsylvania, June 2009. Prado, P. 2009. (under review at the International Journal of Communications Law and Policy) “Foreign Ownership of Broadcast Television Stations in the Digital Era.” Prado, P. & Janbek, D. M. 2009. (under review at the Journal of Community Informatics ). “Telecenter Web Portals in Latin American and Arab Nations: A comparative analysis.” Ferreira, L. & Prado, P. “Communicators for Development in the Dominican Republic: Dreams and Challenges.” Paper presented at the International Association for Media and Communication Research Annual Research Conference, Mexico City, Mexico, July 2009. • • • • • • Prado, P. & Hughes, S. 2009. “Media diversity and gender (in)equality in Latin American broadcast news.” Paper presented at the Congress of the Latin American Studies Association, Rio de Janeiro, Brazil, June 2009. Prado, P. “Foreign Ownership of Broadcast Television Stations in the Digital Era.” Paper presented at the National Communication Association Annual Conference, San Diego, California, November 2008. Prado, P. & Janbek, D. M. “Telecenter Web Portals in Latin American and Arab Nations: A comparative analysis.” Paper presented at the International Association for Media and Communication Research World Congress, Stockholm, Sweden, July 2008. Prado, P. “Internet Use and Social Isolation among Mexican-Americans.” Paper presented at the Association for Education in Journalism and Mass Communication Midwinter Conference, Pittsburgh, Pennsylvania, February 2008. Prado, P. “Latina/o Digital Activism: A Comparative Content Analysis of Three Political Advocacy Web Sites.” Poster session presented at the National Communication Association Annual Conference Scholarto-Scholar Session, Chicago, Illinois, November 2007. Prado, P. & McDowell, W. “Acculturation and Media Preference: Exploring the Popularity of EnglishLanguage Television Programs among Latino Audiences in the U.S.” Paper presented at the 90th Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, D.C., August 2007. Janbek, D. M. & Prado, P. “Virtual Terror: A Real Threat?” Paper presented at the Association for Education in Journalism and Mass Communication Midwinter Conference, Reno, Nevada, February 2007. Prado, P. “Three Burials and a Rebirth: Discovery of a New American Identity in the Modern Western.” Paper presented at the 32nd Annual Florida State University Conference on Literature and Film, Tallahassee, Florida, February 2007. • • • • • • • TEACHING EXPERIENCE University courses: Communication Research Strategy Multicultural Marketing Advertising Creative Concepts Multimedia Production for Print Journalists Communication Theory Business Communication In-depth Journalism and Media Convergence Workshop co-founder and instructor: Comunicadores para el Desarrollo (Communicators for Development, a citizen journalism training program) Guest Lectures: Mass Media Law Broadcast Media Management PAOLA PRADO paola@pradomedia.com ACADEMIC EXPERIENCE Florida International University (www.fiu.edu), North Miami, FL School of Journalism and Mass Communication Visiting Assistant Professor, Advertising and Public Relations    Instructor for undergraduate and graduate advertising and public relations students. Chair and committee member for Master’s thesis. 2009 – Present Supervisor for internship program and placement for students in journalism, advertising, and public relations tracks. PROFESSIONAL EXPERIENCE Prado Media Inc. (www.pradomedia.com), Coral Gables, FL Founder and President   2001 – Present Launched independent public relations and marketing media consulting company offering broadcast, digital, and print media content creation. Managing editor for www.paselatino.com, a pan regional online streaming media subscription service. RealNetworks Inc. (www.realguide.com), Miami, FL Sr. Director, Media Publishing, Latin America & U.S. Latino • 2000 – 2001 Led content development and design for RealGuide, Real Jukebox, and Gold Pass subscription service for Argentina, Brazil, Mexico, and U.S. Latino markets. Directed content and partnership alliances for leading streaming media software company in Latin America, Spain, and U.S. Latino markets. • El Sitio Inc. (www.elsitio.com), Miami Beach, FL General Manager, El Sitio U.S.A., Inc. • 1998 – 2000 Senior executive officer guiding editorial publishing, public relations, marketing, and business development for U.S. division of Hispanic web portal. Participated in two private placements and initial public offering, handling investor and corporate communications. • The Weather Channel Latin America (www.weather.com), Miami, FL Vice President, Affiliate Relations • 1996 – 1998 Developed and implemented distribution strategies for cable, broadcast, internet, print and radio licensing in Latin America, providing localized content to international affiliates. Launched and marketed localized Spanish and Portuguese versions of www.weather.com • CBS TeleNoticias, Hialeah, FL Director, Affiliate Relations • 1994 – 1996 Member of the executive team responsible for licensing, distribution, and branding strategies for worldwide launch of 24-hour news Spanish-language cable network. Reuters Television, Washington, DC International Producer • 1992 - 1994 Responsible for ENG production and satellite delivery for all Latin American and U.S. Latino broadcast clients of television news wire service. Location specials producer for White House and State Department news coverage, political and economic summits, war coverage in the former U.S.S.R., Bosnia, and Haiti, and sports events. • PAOLA PRADO paola@pradomedia.com SERVICE & AWARDS Florida International University Supervisor, Internship Program, School of Journalism and Mass Communication. Member, Heart Distinguished Lecture Series Committee. Coral Gables Member, Founding Committee, Coral Gables Art Cinema University of Miami Recipient. Summer Doctoral Grant Award, Center for Latin American Studies. Recipient, with Nicole Richter, Inter-disciplinary Research Group Grant Women in Contemporary Latin American Cinema, Center for Latin American Studies. Newsletter Editor, Communication Technology division, Association for Education in Journalism and Mass Communication. Member, Faculty Search Graduate Student Evaluation Committee. 2007 – 2008 2007 – 2008 2007 – 2008 2008 2009 2009 – 2010 2009 – 2010 LANGUAGES English – fluent Portuguese - native language French – speak fluently and read/write with proficiency Spanish– speak fluently and read/write with proficiency PROFESSIONAL ASSOCIATIONS • • • • Association for Education in Journalism and Mass Communication (AEJMC) International Association for Media and Communication Research (IAMCR) Latin American Studies Association (LASA) National Communication Association (NCA) PAOLA PRADO paola@pradomedia.com